“The most frequent money-making advice I tell almost all the clients of my online marketing agency is a very simple one: “Don’t forget you’re dealing with the same people online as in the offline world. Most marketers develop certain preference over channels, tactics, nasty growth hacks or whatnot. Being an MD, I mostly draw the influence psychology card.
What’s the catch? None, really. Cash back apps act as affiliates for many online merchants, which means that whenever you make a purchase through one of the apps, they get a small commission — but then, they give you a portion of that commission as “cash back”. For example, if I buy a pair of Nike shoes through the Ebates app (or website) and spend $75, Ebates may get a $10 commission but then they’ll pass $7 back to me. It’s basically a way to get sale prices on stuff that isn’t on sale!